RE-BRANDING OF TIMES HIGHER EDUCATION BRANDING SOLUTIONS
Branding, Marketing Design, Image Manipulation, Illustration
CLIENT: TES GLOBAL LTD
The Times Higher Education Branding Solutions team never had a clear brand identity of their own and, as the team had recently expanded, they asked me to design a complete sub-brand corporate ID ahead of the World Academic Summit at King’s College London.
As advertising packages are aimed at the higher end of the university market, the teams marketing collateral had to reflect this, so opted for a colour-scheme based on darker versions of the red, blue and purple of the THE logo. I created a series of three different sized brochures that would be housed in a card wallet, an exhibition stand, print advertising and devised and illustrated the “global peacock” graphic to sum-up the team’s ethos of “make your university stand out from the rest!”
“THE’s new ‘branding solutions’ collateral now finally reflects the premier offering and brand that THE represents. Mark did a fantastic job and followed the brief closely, resulting in a document of very-high quality that resonates with our target audience. Furthermore, Mark had great independent input into the design and layout of the document which was appreciated. The document was produced efficiently in a very tight turnaround window, and it’s something the branding team and Mark should be proud of.”
- Michael Lubacz - Brand Director (Times Higher Education – World University Rankings)