PITCH CONCEPTS AND PRESS ADVERTISING
Advertising Design, Photo Manipulation, Copy Writing, Branding, Website Visuals and Online Collateral
CLIENT: TIMES HIGHER EDUCATION LTD
In early 2019, the Times Higher Education Branding Solutions team tasked me with creating 12 concept adverts across four universities based in China and Taiwan. For the first time, the universities wanted to focus their advertising on their research activities, rather than general student attraction, and are being used in face-to-face meetings with a view to securing long-term promotional campaigns.
After I was provided with text documents with very brief case studies highlighting the subjects of specialist research, I gained further information from the university websites, chose one to two specialisms for each of the trio of adverts, re-worded the text into grammatically correct English, wrote headlines, sub-heads and Twitter hashtags. I then sourced logos and manipulated eye-catching imagery and designed each DPS advert. I created an extra DPS for Zhejiang University, as I thought the LED story was a good USP too.
The project proved to be such a success, securing advertising from every one of the universities, that Times Higher Education continued to use my design services regularly for numerous subsequent advertising projects for their university clients around the world. Here are just a small selection of those designs, which include full and double-page print advertising, web and social assets and website visuals.
“Those are incredible – no changes needed. Very impressive…”
- Michael Lubacz - Brand Director (Times Higher Education – World University Rankings)